01
Reach
Radio’s reach stays strong. 107.1 The Drive and 107.9 CDY put a local message in front of Cadillac and the surrounding towns.
WCKC-FM · Cadillac
Cadillac, Lake City, and the surrounding North — classic rock that still belongs on the radio.
Why The Drive
Radio still reaches this market
02
A campaign built for you
Call and a creative specialist will shape a schedule around your business — not a one-size script.
03
Frequency
Say the name, the hours, the phone, the website. Repetition is how a local ad actually works. Start at 231-876-1079.
Weekdays
The lineup
Most Music in the Morning
More songs, fewer stops, to start the day.
More songs, fewer stops, to start the day.
Midday classic rock
The records this station was built on.
The records this station was built on.
The Drive home
Afternoon rock and local Cadillac notes.
Afternoon rock and local Cadillac notes.
After dark
Classic rock into the evening.
Classic rock into the evening.
Cadillac sports
Home of Vikings coverage
Cadillac Vikings games with local voices Bill Barnett and Todd Golnick, on 107.1 The Drive.
From the station
Latest posts
November 16, 2019
Your New Home for Cadillac Sports
Listen to Cadillac Vikings coverage with legendary local voices Bill Barnett and Todd Golnick… on the NEW home for Cadillac sports, 107.1…
October 22, 2016
Welcome to The Lake’s Classic Rock Station
Thank you for checking out The New 1071TheDrive.com. Please check back often as we will have updates on contests, events, and more…